Dave Lee

Portfolio entrepreneur. Investor. SaaS pioneer. Small-business growth expert. Author. Speaker. Kitesurfer. Family dude.

Dave Lee kitesurfing off the coast
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Here's the short version.

I've built a handful of software companies, co-authored a bestselling book with Steve Forbes, and spent twenty years helping small businesses turn marketing automation into actual results. That's the resume.

It's not the interesting part.

The interesting part? I learned most of what I know about business getting dragged face-first across the ocean on a kiteboard. I almost killed my first company more than once... we went four months without paying ourselves, and once had $186,000 locked up by American Express for nearly a year. And the story I'm most proud of has nothing to do with software. It's about a packet of my grandfather's photos, lost in a Normandy field after D-Day in 1944, and the young woman in France who spent three years trying to find my family.

The businesses pay the bills. The stories are the good part. So the good part goes first.

The good part
What I'd rather be talking about.
The FamHappily married for almost 30 years now. 3 amazing boys and a new daughter-in-law. :-)
KitesurfingMy hardcore passion. It's carried me from the Pacific to Mexico, the Caribbean, Europe, Africa and all over the US... introduced me to some wildly interesting people, and taught me as much about business as it has about life.The story → Kitesurf MastermindPeriodically I take non-kiters to amazing spots like Maui, South Padre Island, or La Ventana to learn to kitesurf, talk business and life, and have fun.Join us → Coaching at PHX FWDHelping Arizona founders get unstuck. Passion, not paycheck.Learn more →
Words & stories
Stories are way more interesting than resumes... here are a few I'm passionate about.
The Soldier's Lost PhotosA true story. My grandfather's WWII photos, lost in Normandy, home after 70 years.Read → Performance360Where "Six Things Kitesurfing Taught Me" livesAmazon → SuccessOnomicsBestseller, co-authored with Steve ForbesAmazon → Book me to speakCountless stages and podcasts on entrepreneurship, business growth, and the tech tools that actually work... and most recently, on the fake traffic and bots quietly wrecking businesses, and how to stop it.Inquire →
What I've built
Everything here exists to help entrepreneurs and small-business owners grow faster and easier... through coaching and software, without the tech chaos.
SixthDivisionGet expert help untangling your tech and automation stack.Visit → ListDefenderLand in the inbox. Clean your list and block fake signups.Visit → PlusThis70+ add-on tools for GHL, Keap, and ActiveCampaignVisit → SlottableFill your calendar. Book events and group sessions.Visit → TagGenieTame messy CRM tags. Create, edit, and clean them in minutes.Visit →
Dave Lee
Say hello

Truth is, I just like connecting with people. I love advising, consulting, and coaching founders who are ready to move... and I'm usually up for a speaking gig, a podcast, or the occasional short-term advisory engagement. If any of that sounds like you, say hello. Worst case, you'll make a friend who kitesurfs. :-)